Indian Wells, California

March 8 - 21, 2021

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BNP Paribas Open Launches New-Look “Welcome to Tennis Paradise” Campaign Ahead of 2020 Tournament

by BNP Paribas Open

Vibrant Coachella Valley-Inspired Colorways Communicate an Inviting and Elegant Aesthetic

Today, the BNP Paribas Open is launching a new-look “Welcome to Tennis Paradise” campaign that highlights the idyllic and majestic beauty of the Indian Wells Tennis Garden, as well as the incredible offerings that make the tournament one of the world’s most alluring and enjoyable sporting events.

This year’s campaign showcases how Tennis Paradise is both a destination and a state-of-mind, with the world-class tennis players that annually descend upon the desert integrated into a breathtaking backdrop of playful pastel colorways. Whether it’s the fresh desert sunset hues of pink and yellow or the energetic and tasteful teal, fans of the tournament will feel immersed in a relaxed and blissful atmosphere that conveys the unique vibe of the Palm Springs lifestyle.

A variety of eye-catching elements that leverage the new campaign aesthetic emphasize all of the offerings and amenities that make the BNP Paribas Open truly unique. “Welcome to Delicious” highlights the vast array of mouth-watering restaurants and food vendors, while “Welcome to Excitement” underscores the spectacular on-court action and “Welcome to Delightful” focuses on the serene beauty of the surrounding Coachella Valley area. Player-focused elements, such as “Welcome to Roger” and “Welcome to Naomi,” serve as a rotating spotlight on the many star players that annually dazzle fans at the Indian Wells Tennis Garden. For the 2020 tournament, “Welcome To” is seamlessly woven into all facets of the new-look campaign.

The campaign will be integrated into all marketing efforts ahead of the 2020 BNP Paribas Open; including print, TV advertising, on-site venue signage, promotional materials and more.

Tennis Paradise awaits – are you ready to experience it? Whether you’re able to spend two full tennis-filled weeks in the desert or just able to visit for a day or two, there is a perfect ticket for you.

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