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Indian Wells, California

March 9 - 22, 2020

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Partnership Opportunities

Customized partnership opportunities at the BNP Paribas Open allow brands to engage with our loyal, global audience of tennis fans.

As the largest WTA and ATP World Tour combined two-week event in the world, the BNP Paribas Open annually reaches a diverse and global audience. We are committed to partnering with brands who share our passion, our values and our commitment to quality. Each of our partnerships is customized to meet the objectives of the partner, taking advantage of the tournament assets that are most beneficial to your brand.


2018 BNP Paribas Open Audience Demographics

  • 2018 Attendance: 450,051
  • 2018 Broadcast: 16,488 hours of Domestic and International Broadcast
  • 2018 Global TV Audience: 100.4 million
  • 2018 Digital Streaming: 13.9 million
  • 2018 Media: More than 11.5 billion media impressions
  • Male/Female: 52%/48%
  • Age 35-64: 68%
  • Average Household Income >$100k: 75%
  • Average Household Income >$150k: 53%
  • College Degree +: 90%

Program Advertising

The BNP Paribas Open Official Tournament Program is one of the most popular souvenirs at the event, with more than 12,000 copies printed. The 150+ page program is packed with tournament information; player biographics and statistics; and original stories and content, reaching a large and diverse percentage of tournament patrons each year including all suite and VIP ticket holders.

For additional information about advertising in this year’s
BNP Paribas Open Official Tournament Program, reach out to us today.

Call: (760) 200-8423

Click here for advertising rates, specs and relevant deadlines.

Event and Media Exposure Opportunities

  • Television
  • On-court branding
  • Print advertising
  • Digital marketing
  • On-site promotion and activation
  • Customer engagement programs
  • Hospitality


Get in Touch!

Speak with one of our Partnership Specialists to discuss personalized opportunities for your company at this year’s BNP Paribas Open.
Call: 760.200.8400

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