Indian Wells, California

March 4 - 17, 2024

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BMW is proud to be the Official Luxury Vehicle of the 2023 BNP Paribas Open to elevate the experience of tennis players and fans as only the Ultimate Driving Machine® can. In addition to providing courtesy vehicles to all ATP and WTA players for the duration of the tournament, BMW will have exciting activities available for all fans. Take a street drive in one of BMW’s latest electric and hybrid models in a self-guided experience on the roads surrounding the Indian Wells Tennis Garden, test your serve to see if you can generate the top speed to claim a spot on the leaderboard, or explore the exciting lineup of BMW display vehicles including the first-ever BMW XM and the all-electric BMW i7. After a day of witnessing the world’s top players on the court, be sure to reserve an experience at the BMW Performance Center in Thermal, CA, for additional adrenaline-pumping excitement. Learn more about the BMW Performance Center here.

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