Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement through its apparel and footwear offerings with styles that are novel in aesthetic and effective in function.
FILA’s presence at the 2023 BNP Paribas Open will be anchored around the brand’s ‘50 Years in Tennis’ celebration. Fans will be able to experience FILA’s storied history on-site through special artifacts and memories at the FILA retail store on-site at the Indian Wells Tennis Garden
While FILA honors its past off the court, the present will be featured on-court as FILA-sponsored athletes such as Barbora Krejcikova, Karolina Pliskova, John Isner, Diego Schwartzman, Brandon Nakashima and others debut FILA’s Tie Breaker Collection. Players will also wear FILA’s Axilus 2 Energized and Speedserve Energized tennis shoes as part of their on-court wardrobe.
Make sure to visit the FILA store on-site to pick up the latest on and off court essentials – mix and match to create your own look combining the perfect blend of comfort, performance and style. FILA, 112 years in the making and the first to bring color to the court. Fans shopping at the retail store can also participate in FILA’s BNP Paribas Open Sweepstakes where they can enter to win one of 24 signed posters from FILA legend and icon Bjorn Borg. Those who make a purchase at the FILA store can enter to win by scanning a QR code at the Point of Sale upon check out.