Indian Wells, California

March 8 - 21, 2021

Get tickets

2020 BNP Paribas Open Tennis Season Partnership Program

by BNP Paribas Open

Between the world-class players and incredible atmosphere coming soon to the Indian Wells Tennis Garden, the Coachella Valley is ready to say Welcome to Tennis Paradise to the hundreds of thousands of fans who will make their way to the desert for the 2020 Tennis Season.

Tennis Season runs from February through March and encompasses a variety of tennis-focused events – from collegiate and professional tournaments to community celebrations and fundraising efforts – all of which highlight the Coachella Valley’s significance as the epicenter of the tennis universe each Spring.

While the BNP Paribas Open is undoubtedly Tennis Season’s main attraction, the tournament is also returning its Tennis Season Partnership Program for local businesses for the third consecutive year. Created as a celebration of Tennis Season in the Coachella Valley, the BNP Paribas Open is continuing the partnership opportunity to allow merchants in the area to get involved in one of the desert’s most exciting events. Local businesses throughout the Valley are invited to become proud supporters of the tournament and help spread the excitement for Tennis Season.

Last year, the BNP Paribas Open returned the successful partnership program with an expanded list of more than 65 participating local businesses. With merchants ranging from food and drink to massage therapy and more, there was truly something for everyone. We hope that you will join us in once again preparing the Coachella Valley for the excitement of Tennis Season leading up to the 2020 BNP Paribas Open.

A full description of the Tennis Season Partnership Program and its benefits is below. We ask that you please sign up by Saturday, February 1 to ensure your inclusion in the program.

Partnership Details
The Tennis Season Partnership Program is a free program available to businesses located in the Coachella Valley. In addition to aligning themselves with the BNP Paribas Open brand, participating businesses will receive:

  • Branded collateral to distribute and display leading up to the tournament
  • The option to request two Grounds Passes to the 2020 BNP Paribas Open, on either Wednesday, March 18th or Thursday, March 19th
  • A branded sticker to display on their physical storefront
  • Inclusion in an article in the tournament draw sheet highlighting all partners
  • Inclusion in the official 2020 BNP Paribas Open tournament program highlighting partners and their promotions (must sign up by Feb. 1st to be included)
  • Inclusion in an article in the Desert Sun – mentioning partners and their promotions

So what are you waiting for? Register your business today and get ready for exclusive benefits and rewards available only to our tournament partners!

To sign up to be a part of the partnership program, please email us.

Get the latest updates
Get the latest updates from Tennis Paradise
  • This field is for validation purposes and should be left unchanged.