BMW is proud to be the Official Premium Automotive Partner of the 2025 BNP Paribas Open, continuing to elevate the experience of fans and tennis players as only the Ultimate Driving Machine™ can. In addition to providing courtesy vehicles to ATP and WTA players for the duration of the tournament, BMW is hosting an unforgettable activity for all fans in attendance to enjoy. Not only can you explore the exciting lineup of BMW vehicles that will be on display, including the one-of-a-kind M5 Touring designed by acclaimed tennis player Carlos Alcaraz, but you’ll also get the chance to hone your tennis skills to build your own, personal BMW. After a day of watching the world’s top tennis athletes battle it out on the court, be sure to reserve an unforgettable visit to the BMW Performance Center in Thermal, CA, for additional adrenaline-pumping excitement.

Learn more about the BMW Performance Center here.