The Public Investment Fund (PIF) is the investment engine driving economic transformation in Saudi Arabia and globally. As a long-term investor and catalyst for change, PIF champions visionary projects, pioneering companies, and strategic partnerships that diversify the Saudi economy, unlock new investment opportunities, and shape the industries of the future.

As a Platinum Partner of the ATP Tour, Global Partner of the WTA Tour, and the exclusive naming partner of both the ATP and WTA Rankings, PIF is committed to elevating global tennis for players, fans, tournaments, and stakeholders at every level. PIF is also a Premier Sponsor of the BNP Paribas Open, reinforcing its dedication to enhancing the sport’s global landscape.

PIF’s partnerships extend across marquee ATP and WTA events, including Indian Wells, Miami, Madrid, Beijing, the ATP Finals in Turin, and the WTA Finals, where PIF is the Presenting Partner. Additionally, PIF is the Presenting Partner of the Next Gen ATP Finals, hosted in Jeddah. Furthering its mission to enhance player development, PIF  advocates for new opportunities for emerging talent, strengthening pathways for the next generation, and ensuring a sustainable future for the sport.

These partnerships are part of PIF’s broader vision to forge bold, long-term collaborations that elevate every level of tennis and leave a lasting impact. Every step is shaped by PIF’s four partnership pillars: inclusivity, sustainability, youth, and technology—driving meaningful progress on and off the court.