BNP Paribas Open Introduces New and Improved Web Experience for 2018

New in 2018, the BNP Paribas Open is launching a brand-new digital web experience that will serve as the epicenter for tournament information, ticket purchases, venue details, match statistics and more. The new web experience features an aesthetic makeover that utilizes video and imagery to illustrate the experience of Tennis Paradise at the Indian Wells Tennis Garden.

A host of new features will improve the user experience and make BNPParibasOpen.com the go-to place for everything and anything related to Tennis Paradise, including:

• A comprehensive, year-by-year timeline of the BNP Paribas Open since 1976
• A Ticket Concierge that will suggest ticketing options based on personalized criteria
• An up-close view of one of the most stunning sporting venues in the world
• In-depth look at the 25+ dining options available on-site at this years’ tournament

Fans are able to purchase tickets through the new website leading up to the tournament, which takes place March 5-18 at the Indian Wells Tennis Garden. Rain Digital was tapped as the agency for the new site design and development.