The BNP Paribas Open, a combined ATP Masters 1000 and WTA 1000 event, welcomes three new tournament partners as the event gets underway today at the Indian Wells Tennis Garden – real estate startup Pacaso, women’s health leader Hologic and luxury carmaker BMW.
Real estate startup Pacaso – which offers a modern, tech-enabled path to second-home ownership – joins the BNP Paribas Open’s roster of esteemed partner brands. Pacaso will have an on-site activation booth at the 2022 event, which will offer additional information for fans interested in learning more about the platform and the luxury homes available in its marketplace.
Hologic – a leading innovator in improving women’s health and wellbeing – will build on their growing presence in the tennis industry by becoming an Official Women’s Health Partner of the BNP Paribas Open. The company last week announced a multi-year partnership with the WTA Tour that introduced Hologic as the Tour’s global title sponsor. As a BNP Paribas Open Premier partner, Hologic will highlight their state-of-the-art preventive care, focus on reducing disparities in healthcare access and education, and unique research that helps countries worldwide better prioritize women’s health.
German carmaker BMW rounds out the trio of new tournament partners. As the Official Luxury Car of the BNP Paribas Open, BMW will have numerous vehicles on display throughout the Indian Wells Tennis Garden for the duration of the tournament, highlighted by a three-car display outside of Stadium 2. Fans will be able to experience several new BMW models, including the first-ever all-electric BMW i4 and BMW iX, and interact with company representatives to learn about the unique features of each model, set up test drives, and more.