Indian Wells, California

March 8 - 21, 2021

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WATCH: Full Bloom TV Spot

Vesnina and Federer

by BNP Paribas Open

In August, we launched “Full Bloom,” an integrated marketing campaign showcasing world-class tennis players that participate in our renowned global event woven into the natural beauty and backdrop of the desert landscape.

Today, we’re excited to unveil our Full Bloom TV spot, which demonstrates the unique combination of world-class tennis and floral beauty found only in Indian Wells.

Come experience Tennis Paradise first-hand this March.


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