As one of the longest standing sponsors of the BNP Paribas Open, and with a rich brand history in tennis and sport, FILA’s presence in Indian Wells is an annual showcase for the brand’s performance and style. As the Official Apparel and Footwear Supplier of the tournament, fans will experience the brand in numerous, fun and engaging ways on-site.

The FILA retail store will once again be a hub of activity at the Indian Wells Tennis Garden, and feature not only the latest in FILA fashion, but also interactive opportunities ranging from an in-store DJ to customizable shoes. Exciting new offerings include the latest addition to FILA’s line of performance tennis footwear, the Axilus 3 Energized, and its new Tie Breaker Collection, which will showcase an array of cool tones to play in contrast with the desert sun including scuba blue, monument, cyber lime, black and white. 

FILA and BNP Paribas will host a panel live on the Village Stage on March 8, titled "Inspiring The Next Generation," where a group of female leaders will share their insights in an empowering roundtable discussion. This collaborative effort aims to spotlight the journeys of inspirational women in sports and business.

Last but not least, fans should keep an eye out on-site for a photo op with the giant FILA logo, special player appearances, and surprise-and-delight events happening throughout the tournament!