The BNP Paribas Open, the largest combined ATP Masters and WTA 1000 tennis tournament in the world, announced the addition of Silversea, the leading experiential luxury and expedition travel brand, as the new Official Luxury Cruise Line of the tournament ahead of the 2026 event.

As the new Official Luxury Cruise Line of the BNP Paribas Open, Silversea will debut a display in the Sponsor Village of the Indian Wells Tennis Garden where fans will be able to immerse themselves in the brand’s lineup of luxury global travel experiences. Fans can also be on the lookout for a special sweepstakes contest as part of Silversea’s presence on-site at Indian Wells, with more details to be announced in the coming weeks.

“We’re proud to welcome Silversea as a premier partner of the BNP Paribas Open, bringing a new level of luxury and discovery to the Tennis Paradise experience” said Philippe Dore, Chief Marketing Officer at the BNP Paribas Open.

Silversea President, Bert Hernandez shares “Silversea is honored to partner with the BNP Paribas Open and connect with fans who appreciate world‑class experiences—both on the court and across the globe."

Silversea joins lululemon (Official Footwear and Apparel Outfitter) and FAGE (Official Yogurt) as new official Tennis Paradise brand partners added to the lineup ahead of the 2026 event. They were previously announced as new partners last fall.