Brands always win in Tennis Paradise
Partner with the BNP Paribas Open to align your brand with Southern California’s premier two-week sporting event. No other spectacle serves up world-class tennis, luxury hospitality, and a highly sought-after audience in one majestic setting. For brands that share our passion, values, and commitment to one-of-a-kind experiences, it’s the perfect match.
Become a partnerA bucket list event like no other
The BNP Paribas Open, held every March in Indian Wells, California, is the largest WTA and ATP Tour combined two-week event in the world. Players and fans come together to experience the highest levels of competition in one of the most magical sports venues in the world.
A winning tradition
From humble beginnings in 1976, the tournament has grown into one of the most prestigious in professional tennis with a legendary list of champions that includes Roger Federer, Pete Sampras, Andre Agassi, Steffi Graff, Martina Navratilova, and Jimmy Connors.
The best in the world compete here
As the largest combined ATP Masters 1000 and WTA 1000 Mandatory tennis event on tour, it attracts all the best men’s, women’s, and doubles players in the world.
An affluent & captivated audience
This is not just two weeks in March. This is the epicenter for sports, culture, and entertainment. With record-breaking annual attendance and year-round media platforms, the BNP Paribas Open offers a prime opportunity to connect with the right audiences in so many ways.
Premium demographics
Affluent, educated fans with deep tennis knowledge and strong loyalty to sponsors.
Expansive media reach
Extensive coverage continues to grow across print, digital, and social.
Robust Digital & Social Platform
Authentic storytelling delivers impactful partner content that resonates with tournament patrons and fans all year long.
- Tennis ParadiseAward-winning integrated campaign look and feel
- Official mobile appBest-in-class fan experience on and off-site
- Social platformsEngage fans throughout the event and beyond
Unrivaled fans
Reach out for more details and metrics about the BNP Paribas Open audience.
Get in touchTailored Brand Opportunities
Our fully customized partnerships unlock one of the world’s largest stages to engage a loyal global audience of sports fans.
Unparalleled hospitality
Entertain like never before with exclusive viewing experiences, award-winning chefs, and upgraded amenities.
Enjoy everything from classic stadium fare to Mexican, Greek and Asian cuisines all the way to fine-dining options like Porta Via and Nobu.
Entertain like never before with exclusive viewing experiences, award-winning chefs, and newly upgraded amenities.
Activation spaces
Connect with fans via unique, customized brand activations on and off the court.
Award-Winning Marketing
Tap into the momentum of award-winning branded content, digital and social executions, and media partnerships.
Welcome to Tennis Paradise!
This eye-catching marketing campaign highlights everything that makes our event truly extraordinary. In addition to its presence on the tournament grounds and in production elements, it was brought to life through digital, broadcast, and out-of-home advertising nationwide.
This truly is Tennis Paradise.
Much more tennis
In Good Company
Our ongoing success is made possible by the dedicated support of our valued partners.
