BNP Paribas is a leader in banking and financial services in the Americas, Europe, the Middle East and Asia Pacific. The Group operates in 64 countries and has nearly 178,000 employees worldwide and has key positions in its three main fields of activity: Commercial, Personal Banking & Services for the Group’s commercial & personal banking and several specialized businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services and Corporate & Institutional Banking. Based on its strong diversified and integrated model, the Group helps its clients, including individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients, to realize their objectives through our integrated solutions. In Europe, BNP Paribas has four domestic markets: Belgium, France, Italy and Luxembourg. The Group is rolling out its commercial & personal banking model across several Mediterranean countries, Türkiye, and Eastern Europe. As a key player in international banking, the Group has leading platforms and business lines in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific. BNP Paribas has implemented a Corporate Social Responsibility approach in all its activities, enabling it to contribute to the construction of a sustainable future, while ensuring the Group's performance and stability.
Expanding Scholarships in the Coachella Valley
This year we are more than doubling the number of scholarships we provide in the Coachella Valley community, helping ten local high school tennis players go from the court to college. The scholarships are granted during the BNP Paribas Open as the Bank celebrates its commitment to tennis and its power to mobilize for the good of society and its youth.
BNP Paribas Americas’ steadfast partnership with Tennis reflects our commitment to excellence and achievement at all levels of the sport. Spanning our title sponsorship of the BNP Paribas Open and decades of philanthropy dedicated community outreach—we know Tennis has a positive impact beyond the courts. The diversity of BNP Paribas’ commitments demonstrates its passion for the game, an expansive connection that has grown stronger over more than 50 years.
In 1973, we began our sponsorship of Roland Garros/French Open (Paris), and today, we also sponsor 3 Master 1000s: BNP Paribas Open (Indian Wells, California), BNP d’Italia/Internazionali BNL d’Italia (Rome), Monte-Carlo Rolex Masters (Monaco); 2 ATP 250: Grand Prix Aurvergne Rhone Alpes in Lyon (France), and the BNP Paribas Fortis European Open (Brussels); 1 WTA 500: the Strasbourg Internationals (France); the French Riviera Open (France) and the BNP Paribas World Team Cup, our main wheelchair tournament.
Our commitment has expanded to encompass amateur, professional, wheelchair, and community tennis programs worldwide. Our initiatives across the Americas include: Team BNP Paribas MAC1 with John and Patrick McEnroe and Team BNP Paribas Aliassime with Felix Auger-Aliassime, #FAAPointsForChange, Points for Change, CityParks Tennis, and the We Are Tennis Cup, as well as the International Tennis Hall of Fame.
We Are Tennis signifies our dedication to tennis for everyone. We believe tennis is a showcase of sportsmanship, teamwork, skill and health with the power to bring people together and create a positive impact beyond the courts.
