The 2023 BNP Paribas Open will introduce a new visual identity, complete with new and vibrant color schemes alongside eye-catching imagery that emphasizes the unique tournament aspects that have become synonymous with the moniker of “Tennis Paradise”. As the next generation of superstars emerge on both the ATP and WTA Tours, a new era of the sport is rapidly approaching. The 2023 tournament is set to commemorate the significance of this evolution with a new brand campaign that signifies Tennis Paradise’s place in this progression of the sport. The refreshed identity will be on full display arounds the grounds at the Indian Wells Tennis Garden next March, as well as across various other marketing channels.
