The 2024 BNP Paribas Open, a combined ATP Masters 1000 and WTA 1000 event held at the Indian Wells Tennis Garden this past March, generated an estimated total gross economic impact of more than $852 million on the Coachella Valley regional economy. This represents a 51 percent increase over the last economic impact study conducted following the 2022 BNP Paribas Open, which reported a total gross economic impact of $565 million.
Total gross economic impact is derived by calculating the direct ($568,988,608) and indirect and induced ($247,822,499) economic impacts and then adding them together to show the incremental spending above and beyond what would have been expected had the BNP Paribas Open not been held in the area. Direct spending includes money spent by out-of-town visitors, vendors, sponsors, and the tournament organization to a business in the region. Indirect and induced impact is the re-spending of this money by the regional businesses in the regional economy.
The BNP Paribas Open also studied the impact that the tournament had on regional employment, and based on total direct economic impact, the full-time equivalents of those employed by the event is estimated at 12,149.
A total of 493,440 fans attended the tournament over the two-week period earlier this year – a new event record. On average each person attended the tournament 3.18 days. An impressive 94 percent of all unique spectators traveled from outside the region equating to 145,860 out-of-town visitors from which the economic impact is calculated. The record-setting attendance in 2024 resulted in an increase of nearly 44,000 out-of-town visitors compared to the results of the 2022 study. In addition, the unique tournament experience encourages repeat visitors, and the extensive media coverage exposes hundreds of millions more to the area.
“The BNP Paribas Open continues to deliver a positive impact on the Coachella Valley economy,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. “With nearly $1 billion in total impact this year and a 51 percent increase compared to 2022, we remain poised for sustained success and growth in the community for years to come.”
The total fiscal impact of the BNP Paribas Open on the Coachella Valley was estimated at nearly $50 million, generated through tax revenues for city and county governments in the form of sales tax, TOT (Transient Occupancy Tax) or bed tax, and property tax.
The study, conducted by The George Washington University, uses estimates for direct and indirect impact that are based on industry standard methodology, visitor survey results, and the data provided by the organizers and sponsors.
