A New Era of Tennis Paradise

Something big is coming to Tennis Paradise next March…

The 2023 BNP Paribas Open will introduce a new visual identity, complete with features including new and vibrant color schemes alongside eye-catching imagery that emphasizes the unique tournament aspects that have become synonymous with the moniker of “Tennis Paradise”.

As the next generation of superstars emerge on both the ATP and WTA Tours, a new era of the sport is rapidly approaching. The 2023 tournament is set to commemorate the significance of this evolution with a new brand campaign that signifies Tennis Paradise’s place in this progression of the sport.

The refreshed identity will be on full display arounds the grounds at the Indian Wells Tennis Garden next March, as well as across various tournament digital assets in the lead up to the tournament.

Be on the lookout for the full launch of our 2023 campaign in the coming months, but in the meantime, watch the teaser video below to get an exclusive first look at the new era of Tennis Paradise on the horizon!