BNP Paribas Open
BNP Paribas Open Logo
ATP Tour
WTA Tennis
BNP Paribas Open Launches New, Enhanced Digital Experience Ahead of 2024 Event
February 26, 2024
Mobile App

All-New Official Tournament Mobile App Now Available for Download

Ahead of the 2024 BNP Paribas Open – to be held March 3-17 at the Indian Wells Tennis Garden – the tournament has launched a portfolio of new digital experiences across both web and mobile, providing fans with a more engaging, personalized way to enjoy Tennis Paradise whether on-site or following the action from afar.

The re-imagined BNP Paribas Open website serves as the epicenter for tournament information, including player information and statistics; on-site amenities and activities; daily schedules, scores and results; and much more. The site boasts a sleek, modern design with an emphasis on customization, allowing users to select favorite players to guide the results, schedules, news articles and activities that populate for a personalized digital experience. Additional new features include a revamped ticket purchasing experience that guides the visitor based on dates, competition round or stadium preference, as well as an all-new, interactive map of the Indian Wells Tennis Garden. Re-designed individual player pages provide in-depth statistical information, biographies and highlight past performance at Indian Wells.

In addition, the brand-new Official BNP Paribas Open mobile app offers an enhanced user experience to complement the tournament website. Built to be a companion for every type of fan, whether on-site at the Indian Wells Tennis Garden or following from afar, the new mobile app similarly offers robust customization options, including personalized notifications for players, match scores, events and more. The BNP Paribas Open mobile app serves as the hub for all event and venue information, both on-court and off, including daily match and practice court schedules, dining information and menus for the more than 20 food and beverage options at the Indian Wells Tennis Garden, as well as live match streaming for fans on-site. The app is now available for download in the Apple App Store and on the Google Play Store.

“The new BNP Paribas Open digital platforms will allow fans to engage with Tennis Paradise in a more personalized, targeted way than ever before,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. “We have been hard at work creating a holistic digital experience in collaboration with our talented partners and are excited to debut these enhanced products just in time for the 2024 event.”

Both the website and mobile app were designed and developed in partnership with award-winning digital product agency Work & Co — which has a track record of creating innovative digital experiences for top brands in sports and beyond including: PGA TOUR, MLB, Gatorade, Apple and Google.

More news