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Discover FILA’s Latest Tennis Collections And Fan Experiences At The BNP Paribas Open
2 Min Read · February 27, 2024

The BNP Paribas Open welcomes back FILA as the Official Apparel and Footwear Supplier of the tournament, where the brand will launch its latest performance tennis wear, the Axilus 3 Energized shoe and the Tie Breaker apparel collection. These new offerings will debut in Tennis Paradise and be available for purchase at the FILA Retail store on-site in Indian Wells open for the duration of the 2024 BNP Paribas Open running from March 3-17.

FILA will showcase its ongoing commitment to blending performance with style with new products unveiled at this year’s event. The Axilus 3 Energized continues FILA's popular line of performance tennis footwear, designed with feedback from sponsored FILA athletes to meet the highest standards of agility and comfort. The Tie Breaker collection, worn by FILA-sponsored ATP and WTA players such as Emma Navarro, Brandon Nakashima, and Barbora Krejcikova, introduces a palette of cool tones that beautifully contrast the Indian Wells desert backdrop, featuring sleek designs across both men’s and women’s apparel styles.

The FILA Retail store on-site at the Indian Wells Tennis Garden will be a hub of activity in Tennis Paradise, offering not only the latest tennis, lifestyle, and off-court apparel, footwear and accessories, but also an exclusive collection of tournament-branded merchandise. The store will also host a series of special events and giveaways alongside these products offerings.

FILA will present a range of on-site activations designed to enhance the overall fan experience for those headed to Indian Wells this March. FILA and BNP Paribas will host a panel discussion live on the Village Stage on March 8, titled "Inspiring The Next Generation," where a panel of female leaders will share their insights in an inspirational roundtable discussion from 12:30-1pm. FILA Day, set for Sunday, March 10, promises extra excitement with a special giveaway for the first 15,000 fans through the gates at the Indian Wells Tennis Garden. Throughout the tournament, fans can also look forward to autograph sessions and in-store appearances from FILA-sponsored players. There will also be a live in-store DJ every evening from March 7-11 at the FILA store, ensuring an unforgettable shopping and entertainment experience for visitors.

Supporting the future of tennis remains a cornerstone for the brand, as evidenced by the return of the second-ever FILA International Junior Championships in Indian Wells. This prestigious event will take place during the second week of the BNP Paribas Open from March 11-17, offering junior athletes the chance to compete on the same courts as the pros, with the winners earning a wildcard into the 2025 BNP Paribas Open qualifying rounds.

FILA's partnership with the tournament will also extend beyond the court, with a significant donation of tickets from FILA to local Coachella Valley high school tennis teams, empowering and encouraging the next generation of tennis talent within the local desert community.

Looking for more information on FILA’s on-site presence at the 2024 BNP Paribas Open? Visit the FILA partner page.

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