The BNP Paribas Open announced today FAGE as the Official Yogurt Partner of the event. FAGE’s partnership with the BNP Paribas Open is the latest in the international dairy company’s growing portfolio in tennis that also includes relationships with the US Open, LTA, ATP Finals, and Davis Cup.

The partnership comes off the heels of a record-breaking attendance seen in Tennis Paradise at the 2025 BNP Paribas Open, where the event welcomed 504,268 fans across the fortnight –surpassing the half-a-million mark for the first time in Indian Wells history.

“It’s a privilege to welcome FAGE to the BNP Paribas Open partner family,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. “We cannot wait to welcome them to Indian Wells this March and look forward to having their premium products available for fans to enjoy as part of their on-site experience.”

FAGE’s on-site presence at the 2026 BNP Paribas Open will give fans the opportunity to fully immerse themselves in the brand, an inviting experience where they can explore and indulge in FAGE’s signature products.

Jeffrey Scipione, FAGE’s Chief Commercial Officer, added: “We’re honored to be part of a tournament that truly sets itself apart—just like the FAGE brand. It’s a perfect match of innovation, energy, and prestige. We’re truly looking forward to embracing Tennis Paradise together.”